Contoh Proposal

DAFTAR  ISI

 Halaman

Cover Luar ………………………………………………………………          i

Cover Dalam ……………………………………………………………           ii

Halaman Pengesahan Pembimbing Tesis ………………………………                iii

Halaman Pengesahan Penguji

Surat Pernyataan ……………………………………………………….            iv

Abstrak ………………………………………………………………….          v

Halaman Motto & Halaman Persembahan……………………………….            vii

Daftar Riwayat Hidup …………………………………………………               ix

Kata Pengantar …………………………………………………………           x

Daftar Isi …………………………………………………………………..      xiii

Daftar Tabel ……………………………………………………………….     xvi

Daftar Gambar ……………………………………………………………..     xvii

Daftar Lampiran …………………………………………………………...     xviii

BAB I : PENDAHULUAN

1.1    Latar Belakang .......................................................................................      1

1.2    Perumusan Masalah ...............................................................................       5

1.3    Tujuan penelitian.....................................................................................       6

1.4    Manfaat  Penelitian penelitian.................................................................         6

1.5    Ruang lingkup.........................................................................................       6

BAB II : KAJIAN PUSTAKA

2.1  Pengertian  Pemasaran.............................................................................       8

2.2 Bauran Pemasaran....................................................................................       9

2.2.1 Produk.........................................................................................       9

2.2.2 Harga...........................................................................................       11

2.2.3 Distribusi......................................................................................       12

2.2.4 Promosi........................................................................................       12

2.3 Perilaku Konsumen..................................................................................       13

         2.3.1 Jenis Perilaku Konsumen.............................................................       15

         2.3.2 Proses Keputusan Pembelian.......................................................       16

2.5 Penelitian terdahulu.................................................................................        27

2.6 Kerangka pemikiran.................................................................................       29

BAB III : METODE PENELITIAN

3.1 Tempat Dan Waktu Penelitian.................................................................        32

3.2 Metode Penelitian....................................................................................       33

3.3 Populasi dan Sampel................................................................................       33

3.4 Data yang diperlukan...............................................................................       34

3.5 Teknik pengumpulan data........................................................................       35

3.6 Analisis data dan Teknik analisis.............................................................         36

BAB IV :GAMBARAN UMUM DAN PEMBAHASAN

4.1  Gambaran Umum

4.1.1 Deskriptif Kota Palembang.........................................................       37

4.1.2 Deskriptif Kecamatan Ilir Timur II..............................................       40

4.1. 3  Deskriptif Responden ..............................................................     41

4.2  Hasil Penelitian .......................................................................................      45

BAB V PEMBAHASAN

5.1 Karakteristik Responden ............................................................................   72

5.2  Faktor – Faktor Yang Mempengaruhi Konsumen Dalam Berbelanja............   74

BAB VI KESIMPULAN DAN SARAN

6.1 Kesimpulan .............................................................................................       104

6.2 Saran ..........................................................................................................    105

DAFTAR PUSTAKA  .................................................................................        106

LAMPIRAN - LAMPIRAN